Step 1 of 5
Build Your Audience
Stack targeting dimensions to reach the right newsletter subscribers.
42.3M
Est. Reach
18,400
Newsletters
$4.80
Est. CPM
★ Broad
Targeting
📍
Location
Country / Region
🇺🇸 United States ✕
🇬🇧 United Kingdom
🇨🇦 Canada
🇦🇺 Australia
🇩🇪 Germany
🌍 All Regions
Metro / DMA
New York
Los Angeles
Chicago
San Francisco
Austin
Boston
Seattle
Miami
👤
Demographics
Age Range
Min Max years old
Gender
All Genders ✕
Male
Female
Non-binary
Education
High School
Bachelor's Degree ✕
Graduate Degree ✕
PhD
Household Income
Under $50K
$50K - $100K
$100K - $200K ✕
$200K+ ✕
Life Events
New Homeowner
Recently Married
New Parent
Recently Graduated
New Job
Relationship Status
Single
In Relationship
Married
Any
💡
Interests
Entertainment
Movies & TV
Music
Gaming
Books
Health & Fitness
Gym & Fitness
Running
Nutrition
Mental Wellness
Shopping
Fashion
Luxury Goods
Tech & Gadgets ✕
Home & Garden
Hobbies
Travel
Cooking
Photography
Outdoors
Finance
Investing ✕
Crypto ✕
Real Estate
Personal Finance
Behaviors
Frequent Flyer
Online Shopper
Early Adopter ✕
Cord-Cutter
🏢
B2B Targeting
Job Title / Seniority
C-Suite
VP / Director ✕
Manager ✕
Individual Contributor
Department
Engineering ✕
Product ✕
Marketing
Sales
Finance
HR
Industry
SaaS / Tech ✕
Financial Services
Healthcare
Media
Manufacturing
Professional Services
Company Revenue
< $1M
$1M - $10M
$10M - $100M ✕
$100M+ ✕
🎯
Custom & Lookalike Audiences
Retarget Website Visitors ✕
Upload Customer List
Lookalike: 1% similarity
Lookalike: 5% similarity
Engaged Past Readers
Email Click Retarget
Based on your selections, est. 2.1M matched subscribers are available for retargeting in our network.
Step 2 of 5
Ad Content
Craft your advertisement. Your ad will appear natively inside subscriber newsletters.
🖼
Creative Image
📤
Drop image or click to upload
Recommended: 600×400px · JPG, PNG, WebP
Ad Copy
Displayed above the headline as the sponsoring brand.
Primary title of your ad. Keep under 60 characters for best display across all publishers.
Supporting copy shown below your headline. 1-2 sentences works best.
🔗
Call to Action
Where subscribers land after clicking. Use a dedicated landing page for best conversion rates.
Live Preview
🚀
Acme Corp · Sponsored
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💡 Your ad renders inline within newsletters. Image may be cropped to fit publisher templates.
Step 3 of 5
Publisher Placements
Choose which newsletter categories to include or exclude.
🟢 Included: 7 of 8 🔴 Excluded: 1 of 8 Reach: ~26,100 newsletters
⚙️
Advanced Options
Auto-optimized lets ADTRA place your ad in the position most likely to drive clicks, based on live publisher performance data.
Frequency caps prevent subscriber fatigue by limiting how often any one person sees your ad across all publisher sends.
Step 4 of 5
Budget & Schedule
ADTRA's algorithm will maximize your results within these parameters.
Bid Optimization
CPC
CPM
Avg CPC on network: $0.48
$
Competitive bids above $0.55 win 78% of available impressions for your targeting profile.
Spend Cap
$
Campaign pauses automatically when this limit is reached.
$
Prevents budget exhaustion in the first few days of a campaign.
10.4M
Impressions
6,667
Est. Clicks
20
Est. Days
Schedule
Leave blank to run until your total budget is spent.
Standard pacing distributes delivery evenly to maintain consistent visibility throughout your campaign window.
Step 5 of 5
Campaign Preview
See ADTRA's native personalization in action.
Person-level targeting active
Each reader sees a different ad based on their profile
Select Subscriber Persona
👩‍💼
Sarah Chen
VP of Product · SaaS startup
👨‍💻
Marcus Webb
Engineering Manager · Fintech
Austin TX $120K HHI Fitness Health NL Running
👩‍🏫
Priya Nair
Director of Marketing · Agency
New York $200K+ HHI Travel Luxury Media NL
Loading…
↑ Same newsletter. The ad slot above changes based on who is reading. Switch personas to see how different subscribers see different ads.
📋
Campaign Summary
Audience
US · Ages 25-54
VP+, SaaS/Tech
$100M+ Cos.
Budget
$5,000 total
$250/day cap
CPC · $0.75 max
Schedule
Apr 1 - May 1
Standard pacing
Max 3X/week
Projection
~10.4M impr.
~6,600 clicks
~2.8% est. CTR
✓
Campaign Launched!
Your campaign Q2 2025 Launch is now live. ADTRA will begin serving personalized ads across your selected newsletters within the next 15 minutes.
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Audience
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Content
3
Placement
4
Budget
5
Preview